INVESTIGATING CIRCULAR ECONOMY BARRIERS IN NOWSHERA’S MARBLE FACTORIES

Authors

  • Hani Alam Department of Environmental Sciences, Abdul Wali Khan University, Mardan Author
  • Hafiz Muhammad Usman Khan Department of Business Administration (BBA), Abdul Wali Khan University , Mardan Author

DOI:

https://doi.org/10.71146/kjmr784

Keywords:

Circular economy, sustainability, Marble industry, Waste management, technology, awareness

Abstract

The marble industry in District Nowshera, Khyber Pakhtunkhwa, plays a vital role in Pakistan’s economy but remains heavily dependent on a linear production model, resulting in excessive waste generation, high energy consumption, and environmental degradation. This study investigates the barriers to adopting circular economy (CE) practices in the marble sector, focusing on Shaidu, Jehangira, and Khairabad. A quantitative research design was employed, incorporating two structured surveys: one targeting CE experts and professionals (n = 64) and another engaging marble factory managers (n = 10). Data were analyzed through descriptive statistics, weighted averages, cross-tabulations, and correlation analysis to capture both systemic and operational perspectives. Findings reveal that weak regulatory enforcement, high electricity costs, lack of financial incentives, minimal awareness, and inadequate technological infrastructure are the principal barriers to CE adoption. Notably, 90% of factory managers had no prior awareness of CE, yet all expressed willingness to adopt sustainable practices when informed. The study concludes that integrated policy reforms, financial support, awareness campaigns, and technological investments are essential for transitioning Pakistan’s marble industry toward circular models aligned with sustainable development goals.

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Author Biography

  • Hafiz Muhammad Usman Khan, Department of Business Administration (BBA), Abdul Wali Khan University , Mardan

    Hafiz Muhammad Usman Khan is a BBA (Marketing) graduate from Abdul Wali Khan University, Mardan, and is currently pursuing an MSc in Procurement and Supply Chain Management in Ireland. His academic and research interests include applied management, sustainable procurement, and supply chain management. He has practical experience in supply chain operations, project coordination, and marketing roles, and aims to contribute to research addressing contemporary challenges faced by organisations and society.

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Published

2025-12-31

Issue

Section

Natural Sciences

Categories

How to Cite

INVESTIGATING CIRCULAR ECONOMY BARRIERS IN NOWSHERA’S MARBLE FACTORIES. (2025). Kashf Journal of Multidisciplinary Research, 2(12), 61-87. https://doi.org/10.71146/kjmr784

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