UNLOCKING THE POTENTIAL OF JOB CRAFTING: INSIGHTS FROM HIGHER EDUCATION INSTITUTIONS

Authors

  • Zunaira Najam PhD Scholar, Faculty of Business and Management Sciences, The Superior University, Lahore, Pakistan. Author
  • Muhammad Rafiq Associate Professor, Faculty of Business and Management Sciences, The Superior University, Lahore, Pakistan. Author

DOI:

https://doi.org/10.71146/kjmr803

Keywords:

Higher Education Institutions, Work life Balance, Job Autonomy, Work Flourishing, Job Crafting

Abstract

The purpose of this study was to determine and unleash the potential of job crafting. The study required consideration of elements such as work-life balance, job autonomy, or work flourishing that may impact the balance between professional and personal life. Consequently, the following areas were investigated: areas of job crafting, the work that respondents have done and would like to do, and their involvement in job crafting. Two aspects of job crafting were the focus of the study: changing job activities by employees to increase structural job resources, decrease limiting job demands, increase social job resources, and increase challenging job demands. In addition to a thorough literature study, the research comprised a survey, questionnaires, conversations, and an examination of working circumstances. The 210 employees’ valid responses were examined. Using PLS-SEM, we evaluate the suggested theoretical model. It was found that workers in established companies could recognize opportunities for job crafting.

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Published

2026-01-14

Issue

Section

Business and Management

Categories

How to Cite

UNLOCKING THE POTENTIAL OF JOB CRAFTING: INSIGHTS FROM HIGHER EDUCATION INSTITUTIONS. (2026). Kashf Journal of Multidisciplinary Research, 3(01), 1-22. https://doi.org/10.71146/kjmr803

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