OCCUPATIONAL EXPERIENCE AND ENTREPRENEURIAL CHALLENGES: A CASE STUDY OF WOMEN ENTREPRENEURS IN PESHAWAR

Dr. Arooj Zeb; Dr. Sonia Sethi; Dr. Kauser Hayat; Nida Qamar

doi:10.71146/kjmr339

Authors

Dr. Arooj Zeb Department of Management Sciences Virtual University of Pakistan Author
Dr. Sonia Sethi Lecturer, Department of Management Sciences Islamia College, Peshawar Author
Dr. Kauser Hayat Government College of Management Sciences for Women Kotha Swabi Author
Nida Qamar Lecturer Department of Management Sciences Virtual University of Pakistan Author

DOI:

https://doi.org/10.71146/kjmr339

Keywords:

Women Entrepreneurship, Occupational experience, Performance, Registered Entreprenerus, Non-Registered Entrepreneurs

Abstract

This study examines the challenges faced by women entrepreneurs according to their occupational expeirnece in the entreprenruail world. Moreover the study also analyses the role of occupational experience of women entrepreneurs on their entrepreneurial performance. To conduct the study, two groups of women entrepreneurs were selected. One group was comprised of women entrepreneurs registered with Peshawar Chamber of Commerce and Industry which constituted a sample size of 253. The other group was comprised of non-registered women entrepreneurs who were running home-based businesses. The data was gathered using a self-administered questionnaire designed to evaluate occupational experience and entrepreneurial performance. The findings reveal that success of an enterprise is higher in Entrepreneurs with occupational experience in both groups. Future research should consider expanding the sample size by involving various women chambers, trade bodies, and councils in Pakistan to achieve more representative results. Additionally, further studies could rigorously test the proposed model and develop it into a comprehensive theory for understanding the role of women having prior occupational experience in women's entrepreneurship.