"GLOBALIZATION AND CULTURAL HOMOGENIZATION: A CRITICAL EXAMINATION"

Abstract

Globalization has brought unprecedented levels of interaction between cultures, leading to both positive exchanges and concerns over cultural homogenization. This article critically examines the impact of globalization on cultural diversity, with a particular focus on the potential for homogenization, where local cultures are overshadowed by dominant global forces. While globalization promotes economic and technological advancements, it often results in the spread of a more standardized culture, threatening the survival of unique cultural practices and identities. Through a multidisciplinary lens, this article explores key theoretical frameworks, empirical case studies, and debates on the preservation of cultural diversity in an increasingly interconnected world.