THE IMPACT OF GLOBAL ECONOMIC TRENDS ON CORPORATE STRATEGY

Abstract

Global economic trends significantly influence corporate strategy, driving organizations to adapt to a constantly evolving economic landscape. This paper examines how major global economic trends, such as globalization, digital transformation, and economic cycles, impact corporate strategic planning and decisionmaking. It explores how companies can navigate these trends by leveraging strategic frameworks, innovation, and adaptive management practices. The study uses case studies and empirical data to illustrate the effects of global economic changes on business strategies, providing insights into best practices for achieving competitive advantage in a volatile economic environment. Key findings emphasize the importance of agility, forwardthinking, and strategic alignment with global economic shifts.