ASSESSING THE IMPACT OF E-CRM ON CUSTOMER LOYALTY: THE MODERATING ROLE OF SERVICE QUALITY. Kashf Journal of Multidisciplinary Research, [S. l.], v. 2, n. 02, p. 15–31, 2025. DOI: 10.71146/kjmr272. Disponível em: https://kjmr.com.pk/kjmr/article/view/272. Acesso em: 23 aug. 2025.