UTILIZING BIG DATA ANALYTICS TO OPTIMIZE INFORMATION COMMUNICATION TECHNOLOGY STRATEGIES. Kashf Journal of Multidisciplinary Research, [S. l.], v. 1, n. 12, p. 122–140, 2024. DOI: 10.71146/kjmr158. Disponível em: https://kjmr.com.pk/kjmr/article/view/158. Acesso em: 3 feb. 2025.