UTILIZING BIG DATA ANALYTICS TO OPTIMIZE INFORMATION COMMUNICATION TECHNOLOGY STRATEGIES. Kashf Journal of Multidisciplinary Research, [S. l.], v. 1, n. 12, p. 122–140, 2024. Disponível em: https://kjmr.com.pk/index.php/kjmr/article/view/158. Acesso em: 22 dec. 2024.